Hello,
In our ecommerce Log, when we check the visitor profile of our customers, in 95% of the case, we only see one visit.
I know for a fact that they are not visiting us for the first time :
• Most of our customers need several visits before they actually order (based on our analytics data).
• The source of traffic is often “direct entry”, which I think also show they are not visiting our shop for the first time.
• Within the last 2 months (since we installed Matomo), we only had 2 orders coming from a returning customer).
• When I check the visit log filtering the IP of a customer who ordered, I always find several visits. I know IP aren’t always a good indicator, but I did the test for quite a lot of them, and the result is always the same : I can find more than recent 1 visit.
We tried the multi attribution plugin to solve this issue, but we still only see one visit per user.
Any Idea how to solve this problem ?
Thanks in advance !
3 posts - 2 participants