AdWords experts know how to discuss whether it is better to structure an AdWords campaign according to the Alpha Beta, Silos, or DSA model. My advice is smiley What is the structure of an AdWords campaign or an AdWords account? AdWords account structure is actually how you arrange keywords into ad groups, ad groups into campaigns, and campaigns into an AdWords account.
AdWords account structure is often depicted as a UK Phone Number Data military pyramid scheme and according to Google recommendations, it should mirror the structure of your website. The pyramid structure of the campaign Pyramid structure of the campaign 1. Alpha Beta model Of course there are other models for matching the campaign. One of the simpler descriptions of the Alpha Beta model was given by David Rodnitzk.
You have two types of campaigns in your AdWords account: the so-called Alpha and Beta campaigns. In the Beta campaign which, as a rule, has a smaller budget and lower click prices than the Alpha campaign), use keywords in broad modified coverage (exceptionally broad) to identify the search terms that resulted in conversions (you can find them in the Search terms report.
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