Hello there,
We are facing an issue where most of our conversion are attributed to the direct traffic channel. This is a big problem for us, because a lot of the conversions should be attributed to our CPC campaign instead. Due to this issue, we don’t really know which campaign or keyword performed well in term of purchase (cost per conversion, conversion rate…etc)
- We do have the mtm tracking links set properly in all our campaigns.
- The payment redirection platforms have been excluded from our referrals.
- In term of traffic acquisition, the data are about right (so no discrepancies there).
- We tried the multi-channel attribution plugin, but it didn’t change anything.
If anyone have an insight on how to change that, it would be amazing !
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