The e-commerce Sales → Channel Type → Search Engines gives me 46 e-commerce transactions yesterday attributed to Search Engines, my understanding is that this is last-non-direct?
However, we have subscribed to the multi-channel attribution plugin.
I have it configured to provide 30, 60 and 90 day periods by Campaign Medium
None of these periods, for Search Engine give the same number of e-commerce transactions.
All three look back periods give last non-direct of 14 and last interaction of 22, which also makes no sense.
Or am I fundamentally mis-understanding how these attribution models work?
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