Hi there, my company uses Matomo to track lots of things, including purchases/conversions on our site. However, consistenly Matomo reports roughly 10 less conversions per day than the official stats in our back-end. I have looked through the logs, both in our back-end and in Matomo, and for most of the purchases, I can see them in both places, but for some purchases, they are just not reported in Matomo at all.
There doesn’t seem to be any obvious reason for this. The purchases are no different than other purchases that DID get logged in Matomo. When a user completes an order on our site, they are presented with a ‘thank-you’ page, and when this URL is hit, that’s what triggers the Matomo event. There are no other ways to complete a purchase, without hitting that URL.
Is it possible certain customers had software installed that would stop Matomo from tracking their actions on our site? Any other possible reasons?
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